pub_theater in NY

Paula Scher, one of the Pentagram partners, designed the branding and many of the promotional posters for the Public Theatre in New York, including this one for Bring in 'Da Noise Bring in 'Da Funk. Scher is a master typographer, and her style is extremely distinctive. But because branding systems require a lot of flexibility in order to remain effective over time, relying on the unique talents of one person can be a risky proposition. 

http://thepubtheater.com/